One example of this- a video with 4 million views-shows a white homeowner answering the door to find two men who speak limited English and who are asking for help putting out a car fire down the street. Many more show people that camera owners consider to be suspicious-often people of color.
#Doorbell ringphone driver
Another popular video (3 million views) shows an Amazon driver tripping in a yard as he tries to avoid stepping on the homeowner’s flowers. In one video with 3.3 million views, for instance, a teenager makes funny faces into the Ring camera outside her dad’s house.
Individual Ring owners also create their own viral media without Amazon’s direct involvement, uploading it to social media platforms where these sorts of videos get a ton of views.
#Doorbell ringphone tv
Like the upcoming TV show, Ring TV features primarily funny animals, cute kids, and heartwarming neighborhood interactions. In many ways, Ring TV’s content was a predecessor to Ring Nation. Then, in 2018, the year that Amazon acquired the company, Ring added a new section to its website called Ring TV, a showcase of carefully curated videos from customers’ cameras. It’s titled, “Bye Daddy! 4-Month-Old Gets to Say Bye Before Daycare Every Morning.” (Admittedly, it’s very cute.) In the short 19-second clip, a mother holds a four-month-old infant in front of a Ring camera and guides the baby’s hand so that the baby appears to give a fistbump. The first such video made an appearance on the company’s YouTube channel in 2015, just a year after that channel was created. Ring Nation is far from the first time the company, based in Santa Monica, California, has experimented with turning surveillance videos into entertainment. That’s how internet virality works, and it essentially makes Ring Nation an extended viral marketing campaign that will produce more videos in an endless loop-with each video serving as low-cost marketing for the product itself. Once something becomes a genre proven to get views, others will imitate the success of what they’re seeing online or (after September 26) on TV.
But that will “only spread the ultimate objective,” he adds, which is “being under surveillance …everywhere, all the time.”Īnd of course, to catch those moments on a Ring camera with its recognizable aesthetics-well, you’ll first need a Ring camera. The TV show will highlight for viewers how “there are so many funny little moments that will be priceless-when they’ve been caught on camera,” he explains. These videos will likely beget more videos, says Matthew Guariglia, a policy analyst at the Electronic Frontier Foundation who focuses on privacy.
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